Powerade’s House of Legends:
An Immersive Digital Experience into Lamine Yamal’s World for the FIFA World Cup 2026
An Immersive Digital Experience into Lamine Yamal’s World for the FIFA World Cup 2026
POWERADE, the Official Sports Drink of the FIFA World Cup 2026, launched House of Legends — an immersive digital experience centered around Lamine Yamal. By purchasing a POWERADE bottle and scanning the QR code, fans could unlock exclusive relics to win unique prizes.
Working with WKNDHRS agency with creative directors, 3D designers, and creative developers, the challenge was to create a dynamic brand experience:
Fans could explore interactive rooms, unlock exclusive content, earn points, and enter for a chance to win a trip to Spain to see Lamine Yamal play live, alongside 1,000+ additional prizes.
I designed the full UI and motion system, collaborating closely with the 3D team to bring the experience to life.
Working with WKNDHRS agency with creative directors, 3D designers, and creative developers, the challenge was to create a dynamic brand experience:
Fans could explore interactive rooms, unlock exclusive content, earn points, and enter for a chance to win a trip to Spain to see Lamine Yamal play live, alongside 1,000+ additional prizes.
I designed the full UI and motion system, collaborating closely with the 3D team to bring the experience to life.
